Privacy Policy

1. Who We Are

Smarty Pants ("we", "us", or "our") operates the Smarty Pants online shop at smartypants.biz as well as MathRex: The Number Dino, ScienceSteggo: The Science Steggosaurus and AstroAllo: The Astronomy Allosaurus mobile applications. We are committed to protecting the personal information of all our users, including children, in accordance with the Protection of Personal Information Act 4 of 2013 (POPIA) and other applicable privacy laws.

2. Information We Collect

When you use our shop or create an account, we may collect:

• •Email address and display name (provided at registration)
• •Shipping address and contact details (for order fulfilment)
• •Order history and purchase details
• •Payment information (processed securely by our payment provider — we do not store card details)
• •Profile photo (optional, chosen by you)
• •Game progress, achievements, and activity data (MathRex app users)
• •Age range selection (used to set appropriate difficulty in the app)
• •Device and browser information for security and analytics

3. How We Use Your Information

We use the information we collect to:

• •Process and fulfil your orders
• •Send order confirmation and shipping updates
• •Provide and maintain our shop and app services
• •Save and synchronise game progress across devices (app users)
• •Process and verify premium in-app purchases
• •Send important account-related notifications (not marketing)
• •Comply with legal obligations

We do not sell, rent, or share your personal information with third parties for their own marketing purposes.

4. Children's Privacy

Our products are designed for children and families. We take children's privacy seriously. We collect only the minimum information necessary to provide the service. We do not display behavioural advertising, we do not sell children's data, and we do not knowingly collect information from children under 13 without verifiable parental consent.

Parents or guardians who believe their child has provided personal information without consent should contact us immediately so we can delete that information.

5. Data Storage and Security

Your data is stored securely using Google Firebase (Firestore and Firebase Authentication), hosted on Google Cloud servers. Google applies industry-standard security measures including encryption in transit (TLS) and at rest. Your data may be stored on servers located outside South Africa, including in the United States, consistent with Firebase's global infrastructure. We ensure appropriate safeguards are in place for any cross-border data transfers.

Payment information is processed by our payment provider and is never stored on our servers.

6. Third-Party Services

We use the following third-party services:

• •Google Firebase — authentication, cloud database, and analytics. Privacy policy: firebase.google.com/support/privacy
• •RevenueCat — in-app purchase management (MathRex app). Privacy policy: revenuecat.com/privacy
• •Google Sign-In — optional social login. Privacy policy: policies.google.com/privacy
• •Google Play — app distribution and billing. Privacy policy: policies.google.com/privacy

7. Your Rights (POPIA)

Under the Protection of Personal Information Act (POPIA) and other applicable laws, you have the right to:

• •Access the personal information we hold about you
• •Correct inaccurate or incomplete information
• •Request deletion of your account and associated data
• •Object to or restrict certain processing of your information
• •Lodge a complaint with the Information Regulator of South Africa

To exercise any of these rights, including requesting account deletion, please use the Delete Account page or contact us directly.

8. Data Retention

We retain your personal information for as long as your account is active or as needed to provide the service. If you delete your account, we will delete your personal data within 30 days, except where we are required by law to retain it longer (for example, order records for tax purposes).

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by displaying a notice on our website. Your continued use of our services after changes are posted constitutes your acceptance of the updated policy.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us at: